Japan, Shinagawa, Beauty Care

Trade Marketing Specialist


At Henkel, you can make a difference and craft your career. That’s why you own your projects and take full responsibility from an early stage. Our unique brands in markets around the world open up countless opportunities to follow your convictions and explore new paths. If you have an entrepreneurial mindset that allows you to always think out of the box - take the chance and shape the digital future together with us.

At Henkel, we promote a holistic Diversity & Inclusion approach. The diversity of our employees, their backgrounds, experiences, talents, knowledge, creativity, and the appreciation of all their individual differences are the foundation for our competitive advantage. As a multinational corporation, Henkel employs people from 120 nations in almost 80 countries. About 85 percent of our employees work outside of Germany, with more than half of them in emerging markets.


  • Achieve marketing target, managing the budget
  • Establish go-to-market strategy (especially, in-store execution) in alignment with brand managers and sales team
  • Develop in-store materials/promotion, along with the launch plan
  • Optimize the cost for in-store execution
  • Manage the forecast together with sales planning team
  • Close collaboration with stake holders such as Marketing, Supply Chain, controller, etc to maximize the performance


  • More than 5 years of successful marketing or sales career track record in FMCG mass consumer industry (Cosmetics especially for hair color /care and e-commerce experience are preferable)
  • Strategic thinking and go-to-market excellence
  • Strong project management and communication skills
  • Stakeholder management internally and externally
  • Manage complexity to find a solution
  • 3Cs competencies: Challenger (can take risk for the big opportunity and try new initiatives), Creativity (open to new idea, think out of box), Collaboration (work as one team), and Start up (entrepreneurship, think big, develop vision/strategy, take initiative with autonomy, influence people to deliver the result)
  • Strong passion to beauty and Henkel brands
JOB ID: req25398
Contract & Job type: Full Time, Regular
Contact information for application-related questions: recruitment.apac@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply Now" button below. Applications sent via e-mail will not be accepted.