Japan, Shinagawa, Henkel Consumer Brands

Senior Marketing Specialist

At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 50,000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories: Laundry & Home Care and Hair. With our trusted brands, including Persil and Schwarzkopf, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.

Dare to make an impact?


  • Define global mid-term strategy and activity plan for hair care category across
    JP/CN/APAC region aligned with overall brand & business strategy
  • Lead and manage key strategic marketing/communication activities & engaging
    campaigns / on-line and off-line tools throughout customer journey touch points
  • Drive and support new expansion to e-commerce channel across all regions,
    provide marketing support tools and monitor KPIs
  • Manage marketing budget and track category project KPIs
  • Close collaboration with internal/external stakeholders, creative / digital agencies
    and ensure continuous engagement with country teams
  • Lead and engage in cross-team / cross-department projects to accelerate
    internal/external transformation towards new business opportunities, social
    commitment, healthy work-life balance embracing hybrid & productive workstyle
  • Develop, guide and motivate group members to become future talents with a
    global view, entrepreneurial spirit and passion for beauty


  • Minimum '10 years marketing experience
  • Track record in global/regional roles developing product category strategies &
    activity calendar for multiple markets
  • Profound experience in NPD and/or 360 marketing, on/offline communication
    (preferably in hair care or skin/body care)
  • Experience in Region/Country collaboration & steering 
  • Profound experience in KPI tracking, budget management 

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.

JOB ID: 23056745
Contract & Job type: Full Time, Regular
Contact information for application-related questions:
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply Now" button below. Applications sent via e-mail will not be accepted.
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