Japan, Shinagawa, Henkel Consumer Brands

Marketing Specialist (Hair Care)

At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 50,000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories: Laundry & Home Care and Hair. With our trusted brands, including Persil and Schwarzkopf, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.

Dare to make an impact?


  • Manage selected HAIR CARE project independently using marketing skill & knowledge
  • Manage NPD plans/insight/targeting/concept/production/COG control/pricing
  • Make a clear USP, unique product story and Communication story
  • Manage developing new and existing marketing/communication activity/on-line and off-line tools to enhance customer journey touch points
  • Track progress of project KPIs for HQ and country
  • Close collaboration and communication with internal/external stakeholders, partners, agencies, country teams


  • Minimum '5 years marketing experience
  • Track record in global/regional roles developing product category brand strategies and activity at consumer goods company
  • Experience in NPD and/or 360 marketing, on/offline communication (preferably in hair care or skin/body care) by oneself
  • Experience in KPI tracking
  • Experience and skill to drive the above marketing tasks independently

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.

JOB ID: 24065158
Contract & Job type: Regular - Full Time
Contact information for application-related questions:
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply Now" button below. Applications sent via e-mail will not be accepted.
スマートワーク 豊富な育成の機会
豊富な育成の機会 社会貢献プログラム
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豊富な休暇制度 従業員支援制度
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総合福祉団体定期保険 年金制度
年金制度 通勤交通費/在宅支援制度
通勤交通費/在宅支援制度 社員食堂(一部拠点のみ)