Marketing Specialist Taiwan

Adhesive Technologies Marketing Full Time Limited
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About this position

About this Position

  • We are looking for a Marketing Specialist– Taiwan to lead all marketing activities for the General Industrial Manufacturing & Maintenance Business in the Taiwan market.
  • This role is 90% focused on Market & Customer Activation (MCA) and 10% on Market Intelligence support.
  • The position works closely with the local sales team in Taiwan as well as APAC regional and global marketing teams to strengthen brand presence, enhance customer engagement, and support long-term business growth through effective marketing activation.

What you´ll do

  • Own the overall marketing budget for the Taiwan market, and develop annual and phased marketing plans in alignment with business objectives.
  • Plan and execute brand-building initiatives to continuously enhance brand awareness and visibility in the Taiwan market.
  • Design and deliver integrated online and offline marketing activities to generate high-quality leads and support customer acquisition.
  • Collaborate closely with sales and partner teams to track, measure, and evaluate marketing performance, leveraging data and insights to continuously optimize marketing processes and strategies to support sustainable business growth.
  • Localize and execute global and regional marketing campaigns in the Taiwan market, ensuring consistency with global brand guidelines while adapting to local market needs.
  • Support the collection, consolidation, and analysis of market, industry, and competitive intelligence related to the Taiwan market.
  • Provide relevant market insights to internal stakeholders to support marketing and business decision-making.

What makes you a good fit

  •  Bachelor’s degree or above in Marketing or related field.
  • 3-5 years of experience in B2B marketing or MCA roles.
  • Proven experience owning marketing budgets and campaigns.
  • Strong communication skills in Chinese and English.

Some perks of joining Henkel

  • Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
  • Diverse national and international growth opportunities
  • Global wellbeing standards with health and preventive care programs
  • Gender-neutral parental leave for a minimum of 8 weeks
  • Employee Share Plan with voluntary investment and Henkel matching shares
  • Comprehensive Group Insurance Scheme
  • Medical Insurance cover for dependents
  • Annual Physical Examination
  • Supplementary Pension Plan

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.

JOB ID: 26094970

Contact information for application-related questions: Henkel.GCN.Recruitment@henkel.com

Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.

Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application

Job-Center: If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with.

 Henkel について

ヘンケルは、創業以来約150年以上にわたって築き上げてきた確固たる経験に基づき、毎日の生活を見つめ直し、より快適で豊かなものにするべく取り組んでいます。現在、そして未来の世代のために、革新的でサステナブルなブランドとテクノロジーを通じて、世界中のチームとともに邁進しています。ヘンケルは、インダストリアル事業およびコンシューマー向け事業で業界リーダーとしての地位を確立しています。当社の取扱製品には、一般的なヘアケア製品、洗濯用洗剤、柔軟剤といったものから、接着剤、シーリング剤、機能性コーティング剤などがあります。    

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FAQ

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