Trade Marketing / Channel coordinator

Adhesive Technologies Marketing Guatemala, Guatemala City Full Time Regular
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About this Position

Develop and implement Trade Marketing strategies for Henkel’s Adhesives business, ensuring effective execution across sales channels, driving profitable brand growth, strengthening relationships with key customers, and optimizing the shopper experience at the point of sale. 

What you´ll do

  • Design and execute the annual Trade Marketing plan aligned with the company’s commercial objectives.
  • Lead brand activation strategies across different channels in Guatemala (retail, distribution, hardware stores, e-commerce, and professional channels), as well as in El Salvador, Honduras, and the Caribbean.
  • Manage product launches, promotions, and point-of-sale campaigns.
  • Develop POP materials and sales tools that enhance brand visibility and conversion.
  • Analyze performance indicators, including sell-in, sell-out, market share, and promotional ROI.
  • Identify growth opportunities by channel, category, and customer.
  • Collaborate closely with Sales, Marketing, Supply Chain, and Finance teams.
  • Manage Trade Marketing budgets, ensuring efficient allocation and return on investment.
  • Lead negotiations of promotional activities and joint business plans with strategic customers.
  • Oversee field execution of Trade Marketing strategies, ensuring adherence to excellence standards.

What makes you a good fit

  • Experience in Trade Marketing, Marketing, or Sales.
  • Experience managing regional customers and distributors.
  • Proven track record in implementing commercial growth strategies.
  • Negotiation and key account management.
  • Commercial analysis, profitability management, and KPI tracking.
  • Soft Skills: Team leadership, Strategic thinking, Results-oriented mindset, Analytical skills, Effective communication, Influencing and negotiation skills, Project management, Adaptability to change, Problem-solving and Customer-centric approach.

Some perks of joining Henkel

  • Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
  • Diverse national and international growth opportunities
  • Global wellbeing standards with health and preventive care programs
  • Gender-neutral parental leave for a minimum of 8 weeks
  • Employee Share Plan with voluntary investment and Henkel matching shares

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.

JOB ID: 26099482

Job Locations: Guatemala, Guatemala City

Contact information for application-related questions: Recruitment.LATAM@henkel.com

Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.

Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application

Job-Center: If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with.

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How is work at Henkel

 Henkel について

ヘンケルは、創業以来約150年以上にわたって築き上げてきた確固たる経験に基づき、毎日の生活を見つめ直し、より快適で豊かなものにするべく取り組んでいます。現在、そして未来の世代のために、革新的でサステナブルなブランドとテクノロジーを通じて、世界中のチームとともに邁進しています。ヘンケルは、インダストリアル事業およびコンシューマー向け事業で業界リーダーとしての地位を確立しています。当社の取扱製品には、一般的なヘアケア製品、洗濯用洗剤、柔軟剤といったものから、接着剤、シーリング剤、機能性コーティング剤などがあります。    

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FAQ

はい。当社のオンライン応募システムにご自分のプロフィールを入力するだけです。オンラインプロフィールが完成したら、複数の職種に応募することができます。

はい、英語でご応募ください。ヘンケルはグローバル企業であるため、世界中の同僚と働くことになります。また、当社では、英語が公用語です。一般的に、求人広告と同じ言語で応募書類を書くことが原則です。

ヘンケルで募集している職種に同じものはありません。したがって、適切な候補者を見つけることは、雇用される応募者のみでなくヘンケルにとっても重要です。候補者と当社の双方がお互いに適していることを確認したいと考えています。進捗状況は随時応募者にお知らせします。

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