Regional Marketing Manager

Consumer Brands Marketing China, Shanghai, Shanghai Full Time Regular
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About this position

About this Position

  • You’ll work in APAC regional marketing team, a super international and diverse team with colleagues from different countries and backgrounds, highly positive and collaborative team culture.
  • It’s a role with high level of exposure in the organization- you’ll have the chance to work with regional colleagues, global headquarter team, and over 10 local country teams to shape brand strategy and drive innovation. 

What you´ll do

  • NEW PRODUCTS DEVELOPMENT:
    - Market intelligence: familiarizes with regional and local trends, shares insights regionally, supports the ideation process.
    - Provides category expertise, runs country portfolio review and identifies white spots, builds innovation roadmap for responsible brands. 
    - Executes assigned New Product Development projects including conceptualization, validations (GOI, GOII), development and implementation.
    - Steers projects according to Henkel’s innovation process together with internal and external partners (R&D, NPI, Supply Chain, Purchasing, Production, Legal, Agencies, etc.) to ensure OTIF delivery.
  • BRAND COMMUNICATION DEVELOPMENT:
    - Develops brand communication guideline and assets in alignment with country needs, including communication platform, brand book, KV, CI, video, PR pack shots etc., cascading to markets to ensure execution consistency. 
    - Constantly communicates with markets and shares best practices.
  • LAUNCH PLANNING & TRACKING:
    - Reviews local launch plan and media planning efficiency to drive awareness, consideration, conversion, and purchase.
    - Launch tracking: closely monitors launch performance and coordinates with markets to seek optimization opportunity. 
  • BUDGET MANAGEMENT:
    - Sets up regional marketing budget for responsible brands and maintains tracking tool.
    - Processes marketing spending in accordance with budget and improves ROI.

What makes you a good fit

  • 10 years’ MKT experience, experience in NPD preferred.
  • Experience with Beauty/Personal Care Industry preferred.
  • Regional experience preferred, or international exposure i.e. overseas working/study.
  • Self-motivated /resilient /logical /team player.
  • Fluent in English.

Some perks of joining Henkel

  • Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year.
  • Diverse national and international growth opportunities.
  • Global wellbeing standards with health and preventive care programs.
  • Gender-neutral parental leave for a minimum of 8 weeks.
  • Employee Share Plan with voluntary investment and Henkel matching shares.
  • Comprehensive Group Insurance Scheme.
  • Annual Physical Examination.
  • Flexible Benefits cover for dependents.
  • Company Products Discount.

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.

JOB ID: 25086218

Job Locations: China, Shanghai, Shanghai

Contact information for application-related questions: Henkel.GCN.Recruitment@henkel.com

Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.

Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application

Job-Center: If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with.

 Henkel について

ヘンケルは、創業以来約150年以上にわたって築き上げてきた確固たる経験に基づき、毎日の生活を見つめ直し、より快適で豊かなものにするべく取り組んでいます。現在、そして未来の世代のために、革新的でサステナブルなブランドとテクノロジーを通じて、世界中のチームとともに邁進しています。ヘンケルは、インダストリアル事業およびコンシューマー向け事業で業界リーダーとしての地位を確立しています。当社の取扱製品には、一般的なヘアケア製品、洗濯用洗剤、柔軟剤といったものから、接着剤、シーリング剤、機能性コーティング剤などがあります。    

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FAQ

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はい、英語でご応募ください。ヘンケルはグローバル企業であるため、世界中の同僚と働くことになります。また、当社では、英語が公用語です。一般的に、求人広告と同じ言語で応募書類を書くことが原則です。

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