Brand Delivery Executive

About this Position

• Schwarzkopf care plays leading role in hair care market with top awareness, consideration and equity ownership on premium and fashion. Utilizing the most innovative and effective way to touch potential consumers and strengthen the leading position is crucially important. 
• To accomplish this task, we need young talent today, passion to drive innovation and brand growth with strategic thinking, young generation perspective, and positive can-do attitude.  
  

What you´ll do

• 1.Portfolio Review & Diagnosis:
  •Keep sharp to market trend & consumer insight, review existing portfolio combined with sales performance to identify key areas to play in, lead for brand growth map and ensure a completed & competitive portfolio. 
  •Closely work with brand design team to develop NPD with comprehensive inputs from product concept to product assets, and accountable for NPD business case development input.
  
• Category growth strategy and brand management:
  •Develop and deploy solid brand delivery strategy (campaign/media/channel/distribution…) under macro trend and brand business status. 
  •Define brand proposition & position, TA profile with existing data & research tool.
  •Develop effective& right brand communication assets including offline and online based on brand proposition and campaign idea to ensure brand image and ROI optimization. 
  •Keen on new trends in the business& social environment and transfer the observations to new actions.
  •Partner with multi-functional team on activating commercial plan and grow fashion color brand profitability. 
  •Conduct Promo pack design brief & delivery 
  
• Financial Investment Plan:
  •P&L owner, support monthly review based on Customer JBP performance tracking and adjust financial investment plan accordingly.